Special Price $459.00 Regular Price $499.00

Features
  • 18.2 Megapixel Exmor R CMOS Sensor
  • BIONZ X Image Processor
  • Zeiss 30x Optical Zoom Lens
  • 5-Axis Active Image Stabilisation
  • 180° Tilt LCD Screen
  • 638k-dot Pop-up Electronic Viewfinder
  • WiFi + NFC + GPS Connectivity
  • XAVC S 50Mbps Video Support
Sku
DSCHX90V

In stock
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Sony Cybershot HX90V

Sale
Sony

From its beginnings in 1946, Sony has risen to become one of the world’s leading manufacturers of digital cameras and camera equipment. Here at Parramatta Cameras, we’re proud to carry a range of Sony cameras, including Sony digital cameras and video cameras.

This company’s name has become one of the best known and instantly recognised on the plant for good reason! Sony caters to all manner of photography skills and interests.

Or invest in something special with a high quality Sony compact system camera, packed with many of the features of a DSLR without the bulk.  If it’s video photography you’re looking for, you can’t go past a Sony video camera, renowned for their quality, high speed recording capabilities.

Don’t forget to check out Parramatta Cameras’ huge range of Sony accessories as well. We stock everything from

At Parramatta Cameras we stock everything from Mirrorless Cameras, Sony Cyber shot range including the RX100, Lenses to bags and housing cases, camera tripods, batteries and much more.

Shop online today for our wide dynamic range of Sony products and enjoy our $16 flat-rate delivery across Australia, or you can pick up from our Camera Store located at Westfield’s Parramatta.


Comes with 1 year Australian warranty

Perfect for Travel

The Sony DSC-HX90V is a premium compact that combines a high quality image sensor with a powerful zoom lens. An ideal travel companion, the HX90V is the perfect blend of image quality, size and shooting versatility.

Zeiss Quality Optics

Its Zeiss Vario-Sonnar T* Lens delivers razor sharp images with true-to-life colour reproduction. The advanced T* anti-reflective coating minimises flare and ghosting, resulting in higher contrast photos and video with increased clarity in all lighting conditions.

30x Telephoto Zoom Lens

The wide-angle telephoto range equips you with a 30x optical zoom that delivers a 35mm equivalent 24-720mm. This amazing versatility enables you to shoot a broad range of photographic scenarios from sweeping landscapes, to portraits, to up-close action of your favourite sports stars or music performers.

Manual Control Ring

For more advanced users a control ring around the lens barrel enables a more DSLR-style shooting experience. The ring can be assigned various functions such as manual focus, exposure and step zoom.

5-Axis Active Image Stabilisation

Equipped with an Active SteadyShot 5-axis Image Stabilisation system ensures blurry images are minimised, and the full potential of the zoom can be used with confidence. The stabiliser also improves low-light shooting, allowing you to take more natural looking shots even when lighting conditions are poor. The active stabilisation works while shooting video as well, delivering silky smooth motion, even while walking.

Full HD Video Recording

Behind the lens sits a 1/2.3” 18.2 megapixel Exmor R CMOS sensor and a powerful BIONZ X image processor. They work in conjunction to produce vivid, detail rich images and razor sharp Full High Definition video.

XAVC S 50Mbps Support

Support1 for the 50Mbps XAVC S movie format ensures professional grade results and superior quality retention when editing or applying filters and special effects to your video footage. Full HD recording in MP4 and AVCHD is also supported for seamless integration and easy web sharing.

180° LCD Tilt Screen

The 3-inch 180° tilt-able LCD screen is great for selfies and low-angle shooting. The innovative design allows you to easily compose the perfect self-portrait, delivering better results while eliminating trial-and-error. Its bright 921k-dot high-resolution screen provides a pleasurable composition and playback experience in virtually all lighting conditions.

Retractable Electronic Viewfinder

A high quality, retractable OLED Tru-Finder can be utilised for a more precise shooting experience. Its 638k-dot resolution is combined with an aspherical lens within the viewfinder to reduce aberrations and improve sharpness and accuracy for critical focus applications. A built-in eye sensor ensures fast convenient switching between the LCD and viewfinder.

Built-in WiFi + NFC

Built-in WiFi and NFC connectivity in conjunction with Sony’s free PlayMemories Camera App allows your compatible smartphone or tablet to quickly connect to the camera for instant photo sharing with your friends, family and favourite social networks.

GPS Connectivity

Rounding out its comprehensive list of features, the Sony HX90V also includes built-in GPS connectivity for hassle-free geotagging of your holiday images and an ergonomic grip for comfort and added shooting stability.

1Recording movies in XAVC S format requires one of the following memory cards: 
• SDXC memory card with a capacity of at least 64 GB (Class 10 or faster) 
• UHS-I compatible SDXC memory card with a capacity of at least 64 GB
• Memory Stick XC-HG Duo 

Lens ZEISS Vario-Sonnar T* Lens
Optical zoom (35mm format equivalent) 30x (25-750mm)
Maximum aperture F3.5 (W) - 6.4 (T)
Image sensor / effective megapixels Exmor R CMOS 18.2MP
Image processor BIONZ X
Image stabilisation Standard; Active/Intelligent Active mode (for movies)
HD movie (Active Mode for movies only) Full HD 60p/50pvi
Viewfinder 0.2-type electronic viewfinder (OLED)
ISO sensitivity (still image) Auto (ISO80-3200, selectable with upper / lower limit), 80/100/200/400/800/1600/3200, Multi-Frame NR: Auto (ISO80-3200 same as selected range in Auto), 100/200/400/800/1600/3200/6400vi/12800viii
Monitor Type 7.5cm (3.0type) (4:3) / 921,600 dots / Xtra Fine / TFT LCD
Monitor Adjustable angle Up by approx. 180 degrees
Advanced Flash -
Party Mode -
Beauty Effect Yes
Picture Effect Yes (still: 13 modes/ movie: 7 modes)
Wi-Fi/NFC Yes
GPS Yes
PlayMemories Camera Apps Yes
4K still image output (HDMI) Yes
TRILUMINOS Colour Yes
Shooting stamina Monitor: Approx. 390 still images, Viewfinder: Approx. 360 still images (CIPA standard)
Dimensions (WxHxD) 102.0mm x 58.1mm x 35.5mm
Weight (Battery and Memory Stick DUO are included) Approx. 245g
Battery NP-BX1
Battery Life Monitor: Approx. 390 still images, Viewfinder: Approx. 360 still images (CIPA standard
Available colours Black

  • Sony DSC-HX90V Digital Camera
  • Rechargeable Battery (NP-BX1)
  • AC Adapter (AC-UB10)
  • Power Cable
  • Micro USB Cable
  • Wrist Strap
  • Shoe Cap
  • Instruction Manual

All cameras and accessories are guaranteed new from authorised distributors in Australia. All cameras are covered by the standard manufacturer’s Australian warranties. Parramatta Cameras definitely does not deal in any 'grey market', 'direct import' or so-called 'international versions' of goods. All cameras are sourced from authorised distribution channels with original Australian warranties.

All stock supplied by Parramatta Cameras is sourced through genuine Australian Suppliers.  This means when you purchase from Parramatta Cameras you will get a genuine Australian warranty and all Parramatta Cameras products comply with Australian electrical standards. Should your purchase prove faulty within the warranty period you can return your product to Parramatta Cameras and we will forward your repair to the genuine supplier repair department at no charge to you.  Parramatta Cameras is wholly Australian owned and operated and also believes in supporting Australian companies.

What are the benefits of buying genuine Australian stock?

  • Peace of mind 
    By buying genuine stock you know you’re getting a legitimate product and have support if anything goes awry in the purchasing process
  • Customer service
    Buying a genuine item from a local store means you’ve got support every step of the way – ask as many questions as you need before, during and after you’ve purchased the product. If you’re local to one of our stores, you can even come in store and spend time testing out a display model of the camera. At Parramatta Cameras, we’re all photographers so you can rely on us for honest, first hand advice.
  • Complying with Australian standards
    Grey import items are intended for sale in designated countries overseas – so may not have the appropriate power outlet or voltage for use within Australia – meaning you may then need to purchase replacements for these important accessory items 
  • Protections under Australian Law 
    Goods purchased overseas may not be covered under the rights you’re entitled to under Australian Law with the ACCC – such as getting refund for change of mind, or a repair if the product arrives to you damaged or faulty.  The Australian Competition and Consumer Commission (ACCC) warn that “when dealing with internationally based companies, you may not be protected by Australian law.”*
  • No Hidden Taxes 
    It’s worth noting, some grey import retailers have their warehouses overseas – so the price you pay may not include GST. When the product then arrives in Australia you may be responsible for paying the GST before customs will release the item to you. Think of it as a hidden cost. 
  • Manufacturer Benefits 
    Things such as loyalty programs (such as Nikon’s My Nikon Life), cashback promotions, and professional equipment servicing programs such as Canon’s CPS (which includes priority service, and in some cases free loan of equipment while your gear is under service) are only offered on items purchased with a full manufacturer’s warranty.
  • Ability to claim TRS
    Australian stock product means full eligibility for the TRS Scheme, as well as ability to claim GST for eligible businesses. For eligible customers this means a claim back of the 10% GST paid on purchase, which is a significant saving in cost. 

 

What are the risks of buying grey market products?

  • No manufacturer warranty
    Many grey market resellers advertise a "local warranty" on their products. It’s important to make a clear distinction between “Local Warranty” and “Genuine Manufacturer's Warranty” with the latter being exclusively available through official Australian stock resellers such as Parramatta Cameras. In the case of the former, the warranty is only supported by the grey market reseller themselves and in many situations the repair process involves your item being sent overseas to be repaired and then sent back resulting in long turnaround times and increased chances of damage, loss and other complications. Conversely, repairs on Australian stock items (with a Genuine Manufacturer's Warranty) are repaired only by authorised repairers of the particular product in Australia, ensuring that the repair is performed correctly and quickly.
  • No local customer or technical support
    Many grey importers will not offer local customer or technical supportmeaning if you have any technical questions during or after you’ve purchased an item, it can be hard to get the answers you need accurately and on time 
  • Product could be fake or have fake accessories or parts
    We have heard cases of customers receiving fake products from grey import retailers, or receiving fake accessories such as batteries and chargers that are from a third party manufacturer and may not work with the camera 
  • Not complying with Australian Standards
    Batteries and chargers from overseas may not comply with Australian standards and can cause electrocution or destruction of the battery or camera as they may have a different voltage output 
  • Hidden Fees 
    Many grey market resellers charge higher shipping fees. Additionally as mentioned above, you’re obliged to pay GST and customs duty on all imported items (which is 5% customs duty + 10% GST on most products, more information on these fees can be found here).
  • No Protection 
    Because in most cases grey-market resellers are overseas businesses that you’re purchasing from, they’re not bound by the Australian Consumer Law. This basically means they’re not legally obliged to honour an advertised warranty, supply products in new condition or supply them at all. As result there have been many cases of unlucky consumers being caught out; receiving used or refurbished products, had parts missing from the package and never receiving a purchased item at all. In these situations, the consumers have no-one to appeal to (such as the ACCC) as such entities are powerless outside the borders of Australia
  • Illegitimate serial numbers
    We have heard of numerous cases of customers who have bought products, and upon contacting the Australian distributor, finding that the serial number is not a genuine Serial number, within Australia or world wide.For instance, we have know of cases where Nikon DSLR bodies where there serial number actually was for a lens; and also cases where serial numbers on item packaging is different to the camera/lens inside. In the case of an insurance claim for loss or damage this will often mean a risk of the insurer rejecting the claim due to serial number issues. 

  

What is an example of an authorised camera purchase?

Let's consider Canon for a second. Canon Inc. have an authorised distributor in Australia (Canon Australia). Canon Australia then supplies genuine stock to authorised retailers like Parramatta Cameras, who then supply the customers of Australia. This is an authorised camera purchase and the stock would come with full manufacturers warranty from Canon Australia, as well as being eligible for cash backs and other manufacturer promotions. Plus, you get to hang out with us! 


What is an example of a grey market camera purchase?

Canon Inc. have an authorised distributor in China (with stock intended only for the Chinese market). This distributor in China then supplies this stock globally to retailers anywhere in the world. As such, the stock then gets sold to an Australian retailer and shipped to Australia, to be sold in an Australian retail store. The stock is then purchased by an Australian customer – meaning the stock purchased is grey stock - as it was only intended for sale within China, not overseas.

  

As with so many other things, the devil is in the detail. Whether it’s 18% grey or 100% grey, it’s not going to be covered by a manufacturer’s warranty, and you never know what might happen if the goods arrive to you faulty, or what hidden fees and taxes you might be liable for.

 



Grey Market Importers Online - Beware!

Grey Market Importers do not purchase their cameras from Australian suppliersThis means that should your item prove faulty within the warranty period you may need to return the product to an overseas address (which can take months) or your item may be repaired by someone who has not been certified to perform such work.  

More information is available at:  

WWW.NIKON.COM.AU/GREY

http://www.crkennedy.com.au/GREY-MARKET/PARALLEL

http://www.theage.com.au/articles/2008/07/28/1217097135143.html

Sony

From its beginnings in 1946, Sony has risen to become one of the world’s leading manufacturers of digital cameras and camera equipment. Here at Parramatta Cameras, we’re proud to carry a range of Sony cameras, including Sony digital cameras and video cameras.

This company’s name has become one of the best known and instantly recognised on the plant for good reason! Sony caters to all manner of photography skills and interests.

Or invest in something special with a high quality Sony compact system camera, packed with many of the features of a DSLR without the bulk.  If it’s video photography you’re looking for, you can’t go past a Sony video camera, renowned for their quality, high speed recording capabilities.

Don’t forget to check out Parramatta Cameras’ huge range of Sony accessories as well. We stock everything from

At Parramatta Cameras we stock everything from Mirrorless Cameras, Sony Cyber shot range including the RX100, Lenses to bags and housing cases, camera tripods, batteries and much more.

Shop online today for our wide dynamic range of Sony products and enjoy our $16 flat-rate delivery across Australia, or you can pick up from our Camera Store located at Westfield’s Parramatta.


Comes with 1 year Australian warranty
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