The Sony A7 Mark III features advanced technologies from the A9 and A7R III including 10 fps continuous shooting, 4K HDR video, Z series battery, dual card slots, and joystick for adjusting focus points. Paired with a new 24.2MP back-illuminated sensor, this versatile new camera is the perfect option for all photographers, from enthusiast to professional.
- 24.2 MP Exmor R CMOS Sensor back-illuminated
- Wide ISO Range 100-51200, 15-Stop Dynamic Range
- 5-stop, 5-axis in-body stabilization
- 10fps Continuous Shooting, 89 RAW Frame Buffer
- Built-In Wi-Fi and NFC, Dual SD Slots
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Sony a7 III Mirrorless Digital Camera (Body Only)
From its beginnings in 1946, Sony has risen to become one of the world’s leading manufacturers of digital cameras and camera equipment. Here at Parramatta Cameras, we’re proud to carry a range of Sony cameras, including Sony digital cameras and video cameras.
This company’s name has become one of the best known and instantly recognised on the plant for good reason! Sony caters to all manner of photography skills and interests.
Or invest in something special with a high quality Sony compact system camera, packed with many of the features of a DSLR without the bulk. If it’s video photography you’re looking for, you can’t go past a Sony video camera, renowned for their quality, high speed recording capabilities.
Don’t forget to check out Parramatta Cameras’ huge range of Sony accessories as well. We stock everything from
At Parramatta Cameras we stock everything from Mirrorless Cameras, Sony Cyber shot range including the RX100, Lenses to bags and housing cases, camera tripods, batteries and much more.
Shop online today for our wide dynamic range of Sony products and enjoy our $16 flat-rate delivery across Australia, or you can pick up from our Camera Store located at Westfield’s Parramatta.
Building on Sony’s market leading position in the full-frame market, they are proud to introduce yet another impressive addition to their full-frame mirrorless line-up, the α7 III.
The α7 III features advanced technologies from the α9 and α7R III including 10 fps continuous shooting, 4K HDR video, Z series battery, dual card slots, and joystick for adjusting focus points. Paired with a new 24.2MP back-illuminated sensor, this versatile new camera is the perfect option for all photographers, from enthusiast to professional.
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.
AF performance is improved using the same AF advancements as in the α9 and applying it optimally.
Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go. With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Focal-plane phase-detection AF not supported for movie recording. AF-C can only be used when the "Phase detection" AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than "Continuous: Lo" (Hi+, Hi, Mid).
- Fast Hybrid AF System
- An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.
The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighbouring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.
- 5-Axis SteadyShot INSIDE Image Stabilisation
- Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilisation system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.
For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilisation will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilisation.
- UHD 4K Video Recording in XAVC S Format
- Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.
Affording extensive customizable colour and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
- a7 III Mirrorless Digital Camera Body Design and Built-In Wi-Fi/Bluetooth
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- An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
- In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107 degrees and downward 41 degrees to benefit working from high and low angles.
- Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
- Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
- Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
- Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
- A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
- Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
| Brand | Sony |
|---|---|
| Megapixel | 24 Megapixels |
| Video Type | 4K Video Recording |
| Sensitivity | Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills) |
| Sensor | CMOS Sensor |
| View Finder | 1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED |
| Connectivity | Wi-Fi & NFC |
| Flash | Flash off, Autoflash, Fill-flash, Slow Sync., Rear Sync., Red-eye reduction (on/off selectable), Wireless3, Hi-speed sync.3 |
| Screen Size | 3.0-type 922K-dot LCD screen |
| Power | Approx. 610 shots (Viewfinder) / approx. 710 shots (LCD monitor) (CIPA standard |
| Dimensions | Approx. 126.9 mm x 95.6 mm x 73.7 mm, Approx. 126.9 mm x 95.6 mm x 62.7 mm (from grip to monitor)/Approx. 5 x 3 7/8 x 3 inches, Approx. 5 x 3 7/8 x 2 1/2 inches (from grip to monitor) |
| Audio System | Built-in stereo microphone or XLR-K2M/XLR-K1M/ECM-XYST1M (sold separately) |
| DV Terminal | HDMI micro connector (Type-D) |
| Exposure Modes | AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie (Programmed AE (P) / Aperture priority (A) / Shutter-speed priority (S) / Manual (M) ), Slow & Quick Motion (Programmed AE (P) / Aperture priority (A) / |
| Formats | JPEG (DCF Ver. 2.0, Exif Ver.2.31, MPF Baseline compliant), RAW (Sony ARW 2.3 format) |
| Shutter Speed | Still images: 1/8000 to 30 s, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode), |
| Zoom | Still images: Approx. 2x, Movies: Approx. 1.5x (4K), Approx. 2x (HD) |
- Sony A7 III Body Only
- AC Adaptor AC-UUE12
- Accessory Shoe Cap
- Body Cap
- Eyepiece Cup
- Micro USB Cable
- Rechargeable Battery NP-FZ100
- Shoulder Strap
All cameras and accessories are guaranteed new from authorised distributors in Australia. All cameras are covered by the standard manufacturer’s Australian warranties. Parramatta Cameras definitely does not deal in any 'grey market', 'direct import' or so-called 'international versions' of goods. All cameras are sourced from authorised distribution channels with original Australian warranties.
All stock supplied by Parramatta Cameras is sourced through genuine Australian Suppliers. This means when you purchase from Parramatta Cameras you will get a genuine Australian warranty and all Parramatta Cameras products comply with Australian electrical standards. Should your purchase prove faulty within the warranty period you can return your product to Parramatta Cameras and we will forward your repair to the genuine supplier repair department at no charge to you. Parramatta Cameras is wholly Australian owned and operated and also believes in supporting Australian companies.
What are the benefits of buying genuine Australian stock?
- Peace of mind
By buying genuine stock you know you’re getting a legitimate product and have support if anything goes awry in the purchasing process - Customer service
Buying a genuine item from a local store means you’ve got support every step of the way – ask as many questions as you need before, during and after you’ve purchased the product. If you’re local to one of our stores, you can even come in store and spend time testing out a display model of the camera. At Parramatta Cameras, we’re all photographers so you can rely on us for honest, first hand advice. - Complying with Australian standards
Grey import items are intended for sale in designated countries overseas – so may not have the appropriate power outlet or voltage for use within Australia – meaning you may then need to purchase replacements for these important accessory items - Protections under Australian Law
Goods purchased overseas may not be covered under the rights you’re entitled to under Australian Law with the ACCC – such as getting refund for change of mind, or a repair if the product arrives to you damaged or faulty. The Australian Competition and Consumer Commission (ACCC) warn that “when dealing with internationally based companies, you may not be protected by Australian law.”* - No Hidden Taxes
It’s worth noting, some grey import retailers have their warehouses overseas – so the price you pay may not include GST. When the product then arrives in Australia you may be responsible for paying the GST before customs will release the item to you. Think of it as a hidden cost. - Manufacturer Benefits
Things such as loyalty programs (such as Nikon’s My Nikon Life), cashback promotions, and professional equipment servicing programs such as Canon’s CPS (which includes priority service, and in some cases free loan of equipment while your gear is under service) are only offered on items purchased with a full manufacturer’s warranty. - Ability to claim TRS
Australian stock product means full eligibility for the TRS Scheme, as well as ability to claim GST for eligible businesses. For eligible customers this means a claim back of the 10% GST paid on purchase, which is a significant saving in cost.
What are the risks of buying grey market products?
- No manufacturer warranty
Many grey market resellers advertise a "local warranty" on their products. It’s important to make a clear distinction between “Local Warranty” and “Genuine Manufacturer's Warranty” with the latter being exclusively available through official Australian stock resellers such as Parramatta Cameras. In the case of the former, the warranty is only supported by the grey market reseller themselves and in many situations the repair process involves your item being sent overseas to be repaired and then sent back resulting in long turnaround times and increased chances of damage, loss and other complications. Conversely, repairs on Australian stock items (with a Genuine Manufacturer's Warranty) are repaired only by authorised repairers of the particular product in Australia, ensuring that the repair is performed correctly and quickly.
- No local customer or technical support
Many grey importers will not offer local customer or technical support, meaning if you have any technical questions during or after you’ve purchased an item, it can be hard to get the answers you need accurately and on time - Product could be fake or have fake accessories or parts
We have heard cases of customers receiving fake products from grey import retailers, or receiving fake accessories such as batteries and chargers that are from a third party manufacturer and may not work with the camera
- Not complying with Australian Standards
Batteries and chargers from overseas may not comply with Australian standards and can cause electrocution or destruction of the battery or camera as they may have a different voltage output
- Hidden Fees
Many grey market resellers charge higher shipping fees. Additionally as mentioned above, you’re obliged to pay GST and customs duty on all imported items (which is 5% customs duty + 10% GST on most products, more information on these fees can be found here).
- No Protection
Because in most cases grey-market resellers are overseas businesses that you’re purchasing from, they’re not bound by the Australian Consumer Law. This basically means they’re not legally obliged to honour an advertised warranty, supply products in new condition or supply them at all. As result there have been many cases of unlucky consumers being caught out; receiving used or refurbished products, had parts missing from the package and never receiving a purchased item at all. In these situations, the consumers have no-one to appeal to (such as the ACCC) as such entities are powerless outside the borders of Australia
- Illegitimate serial numbers
We have heard of numerous cases of customers who have bought products, and upon contacting the Australian distributor, finding that the serial number is not a genuine Serial number, within Australia or world wide.For instance, we have know of cases where Nikon DSLR bodies where there serial number actually was for a lens; and also cases where serial numbers on item packaging is different to the camera/lens inside. In the case of an insurance claim for loss or damage this will often mean a risk of the insurer rejecting the claim due to serial number issues.
What is an example of an authorised camera purchase?
Let's consider Canon for a second. Canon Inc. have an authorised distributor in Australia (Canon Australia). Canon Australia then supplies genuine stock to authorised retailers like Parramatta Cameras, who then supply the customers of Australia. This is an authorised camera purchase and the stock would come with full manufacturers warranty from Canon Australia, as well as being eligible for cash backs and other manufacturer promotions. Plus, you get to hang out with us!
What is an example of a grey market camera purchase?
Canon Inc. have an authorised distributor in China (with stock intended only for the Chinese market). This distributor in China then supplies this stock globally to retailers anywhere in the world. As such, the stock then gets sold to an Australian retailer and shipped to Australia, to be sold in an Australian retail store. The stock is then purchased by an Australian customer – meaning the stock purchased is grey stock - as it was only intended for sale within China, not overseas.
As with so many other things, the devil is in the detail. Whether it’s 18% grey or 100% grey, it’s not going to be covered by a manufacturer’s warranty, and you never know what might happen if the goods arrive to you faulty, or what hidden fees and taxes you might be liable for.
Grey Market Importers Online - Beware!
Grey Market Importers do not purchase their cameras from Australian suppliers. This means that should your item prove faulty within the warranty period you may need to return the product to an overseas address (which can take months) or your item may be repaired by someone who has not been certified to perform such work.
More information is available at:
WWW.NIKON.COM.AU/GREY
http://www.crkennedy.com.au/GREY-MARKET/PARALLELhttp://www.theage.com.au/articles/2008/07/28/1217097135143.html
From its beginnings in 1946, Sony has risen to become one of the world’s leading manufacturers of digital cameras and camera equipment. Here at Parramatta Cameras, we’re proud to carry a range of Sony cameras, including Sony digital cameras and video cameras.
This company’s name has become one of the best known and instantly recognised on the plant for good reason! Sony caters to all manner of photography skills and interests.
Or invest in something special with a high quality Sony compact system camera, packed with many of the features of a DSLR without the bulk. If it’s video photography you’re looking for, you can’t go past a Sony video camera, renowned for their quality, high speed recording capabilities.
Don’t forget to check out Parramatta Cameras’ huge range of Sony accessories as well. We stock everything from
At Parramatta Cameras we stock everything from Mirrorless Cameras, Sony Cyber shot range including the RX100, Lenses to bags and housing cases, camera tripods, batteries and much more.
Shop online today for our wide dynamic range of Sony products and enjoy our $16 flat-rate delivery across Australia, or you can pick up from our Camera Store located at Westfield’s Parramatta.
