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Keen street photographers, video bloggers and photographic enthusiasts need to pay attention as there's a new player in the mirrorless full frame market, the new Sony Alpha 7C.

This is Sony's baby brother to the top selling Mirrorless Camera the Alpha A7III. The Sony Alpha 7C has many of the same well-known features that the other Sony mirrorless cameras gloat about. But what's worth getting excited about is the performance Sony have packed into such a compact body. Luckily, this new camera can be paired with another innovation, which is the world's smallest and lightest* full-frame zoom lens, the Sony 28-60mm F4-5.6 lens. The lens offers both a wide angle and zoom focal length, so the team here at Parramatta Cameras can’t wait to get their hands on both pieces together and take them for a test run.

Aside from the compact size, one bit of new technology is the improved autofocus algorithm, which supports real-time tracking for both human and animals, when capturing stills. This will be "epic" for users wanting greater flexibility in their portrait photography.

Built around a magnesium alloy monocoque structure, the same used for the bodies of cars or aircraft the Sony Alpha 7C offers both high-resolution stills, high speed performance and movie making creativity with a wealth of features.

It has 10 frames per second continuous shooting speed, and you have a side-opening LCD monitor which rotates both horizontally and vertically.

This innovative camera will give you five-axis in built image stabilization, even in low light. Photographers will praise the shutter speeds that they will be capable of achieving using this camera in low light scenarios.

This camera is for street photographers and keen enthusiasts. It has a fantastic lightweight balance between the body and lens, both of which are truly innovative products.

The Sony Alpha 7C is "the world's smallest and lightest interchangeable-lens digital camera." It has amazing detail, especially in the 4K video mode. The Sony Alpha 7C offers 4K recording with both Microphone and Headphone jacks. The battery life using the NP-FZ100 is impressive in both continuous video recording plus still photography.

We anticipate that this model will be another top seller for any enthusiast photographer or videographer.

Top three Reasons we think you will love this camera

  • 24.2 MP Exmor R Full Frame CMOS sensor with BIONZ X processor for superior image quality and fast processing speeds
  • 693 Phase-detect Auto Focus Points with improved AI-based tracking algorithm
  • Optimal usability – with side opening LCD monitor, intuitive touch operation and magnesium alloy body