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Digital doesn’t have to be dull.

Last week, in the middle of October 2020, Fujfiilm announced a new compact style mirrorless camera, the Fujifilm X-S10. In recent times, the team at Parramatta Cameras have seen huge growth in the popularity of the Fujifilm mirrorless cameras, so the new addition to the existing Fujifilm range was well received. Fujifilm cameras offer users an array of impressive features across Colour, Style, Technology, Flexibility and video capture. This latest model represents a high performance, great value and light-weight option so we anticipate it to be another top seller over the coming months.

Photographer's who aren't interested in processing and editing their images in applications like Adobe Lightroom or other photo editing applications, can still achieve superb depth, colour saturation and tonality immediately with Fujifilm's Film Simulations. Fujifilm has poured over 85 years of colour science and know-how into its latest X Series cameras, so photographers and filmmakers can revel in the unique look and feel of eighteen different Film Simulations. If you've been capturing photographs for some time now and have a history of photography with 35mm slide and negative films, you will notice that these eighteen different film simulations aren’t just any old colour profiles or filters that you can find available in digital cameras or smart phones – each Film Simulation is precisely engineered to reproduce colours and tones from some of Fujifilm’s most popular analog film surfaces and photo finishing processes. With many younger photographers emerging in the last decade, many were too young to shoot with slide films like Fujichrome Provia and Fujichrome Velvia as digital technology disrupted the silver halide film industry. But with Fujifilm's latest innovations, choosing a vintage Film Simulation is easy and photographers can capture images or video with a consistent look, move them straight out of the camera to a smart phone or computer and post them directly to social media or a blog right after they are made. No post processing, no lightroom presets and little-to-no adjustments are necessary.

In addition to using Film Simulations, X-S10 also has thirteen Filter options for you to add creative looks. Choose from Toy Camera, Low Key, Dynamic Tone and many more to help your photography stand apart from the crowd. Please visit the Fujifilm gobal site for more information about the eighteen different film simulation options and also the thirteen different filter options. 

In addition all of the eighteen Film Simulations can be selected in the cameras AUTO and SP (Scene Position) modes. The camera also offers the ability for users to create images in RAW format while these modes are selected. This means that even in situations, where it is impossible to quickly and easily change camera settings, you can be sure to have maximum versatility if you do choose to venture into post-production editing software. Photographer Kara Mercer from the USA shoots models with the new FUJIFILM X-S10 showcasing the flexibility and image quality that this camera is capable of capturing.

With its professional features and a design that you’ll want to show off, X-S10 is a camera you’ll want to take everywhere. Its durable, light-weight construction, beautiful design, and trademark in-hand feel truly upholds the reputation that FUJIFILM X Series cameras have for being both style icons and reliable photographic tools. This camera’s small size doesn’t mean it compromises on handling. The X-S10 features an ergonomic grip, making it easier to keep the camera stable when larger lenses are mounted. It’s also equipped with a magnesium-alloy front and top-plate to keep the body rigid and robust.

Enjoy X Mount Lenses As an X Mount camera, X-S10 is backed up by a broad family of lenses to expand your image making possibilities. Fujifilm’s X Mount lens range features more than 35 different optics covering focal lengths from 8mm to 800mm*. Every lens is designed to combine incredible optical performance with a priority on optimising for a size and weight that’s easy to manage whether you’re making stills or recording video. Photographer Dinesh Boaz from the USA captures New York City from the sky with the FUJIFILM X-S10 and showcasing the capabilites of the X mount lenses.

Many of today’s cameras have a 4K video output, but the X-S10’s is unique because its footage is oversampled from an original 6K signal. Using this rich data, the camera can deliver high-resolution footage with relatively low noise. It also supports filming in DCI format with a 17:9 aspect, allowing for a truly high-quality cinematic look. Fujifilm’s unrivalled colour science brings its benefits to video, too. When creating movies, you can use any of X-S10’s 18 different Film Simulations to add your own distinctive look to footage, including ETERNA, the motion picture film stock used in many movie masterpieces. Full HD 240p High Speed Footage When working in Full HD resolution, you can make high-speed movies at 240fps. Played back at normal speed, this results in smooth, high-resolution footage with up to a 10x slow-motion effect. Movie Record Button With a dedicated movie recording button on its top-plate, X-S10 lets you start a recording even when creating still images, using the same quality settings. Exposure and focus settings are automatically controlled while recording, allowing you to concentrate on your subject and make better movies. For a professional finish to your footage, X-S10 supports F-Log video format, which allows you to record movies with a wide dynamic range, improving detail in highlights and giving a look that’s closer to the human eye. Ideal for making post-production adjustments on your computer with video editing software, using F-Log View Assist while recording will give you a BT.709 equivalent preview on the LCD monitor, to help with visualising what an edit could potentially look like, which is simulated in the video below.

In addition to X-S10’s In-Body Image Stabilisation (IBIS), enabling Digital Image Stabilisation (DIS) mode will powerfully compensate for camera shake even when walking with the camera. Adding IS Mode Boost provides even more stabilization, nearly eliminating camera shake when it is used from a fixed, hand-held position. To improve the sound you record, X-S10 has a 3.5mm microphone jack, letting you connect an external microphone. There is also a headphone adapter included, which connects to the camera’s USB-C port and lets you monitor recording or listen to footage during playback. Another handy feature to improve movie audio and let you adjust settings without worrying about dial clicks being picked up during a recording, X-S10’s dedicated movie operation mode allows you to change settings in silence using the touchscreen.